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Studies show that consumers are experiencing mobile app fatigue.
They’re just not that into them anymore, with a few exceptions.
“I think a big one will be improving effectiveness of communication,” Hong says.
Thanks to advances in technology, chatbots offer a potential solution.“In the next three to five years, messaging apps will rise in tandem with adjacent technologies,” according to a recent Forrester Research report titled, “The Future of Messaging Apps.” “Technology innovation in natural language processing, semantic search, image and voice recognition, and especially A. will progressively blur the lines between messaging apps, bots, and voice-based assistants,” the authors write.In other words, messaging apps will soon leverage more data sources and technologies to deliver smarter, contextually driven services on branded accounts.We Chat’s platform is simple enough that children can use it to communicate with their parents and adults can use it to shop online, pay bills, order a taxi, and book medical appointments, all without leaving the We Chat platform.Most people use chat apps for one-on-one conversations.